| |
Early
identification
of emerging
issues and trends
that can impact
your bottomline
|
| |
|
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Understand
your customer
better |
 |
Learn
more about your
customer as
an information
user. |
 |
Identify
changes in customer
behavior that
underlies e-service
relationships. |
 |
Anticipate customer
needs that impact
e-service development. |
| |
|
| |
Understand
your marketplace
better |
 |
Get
“Voice
of the User”
insights into
customer behavior
that can illuminate
opportunities
and dangers
in your marketplace. |
 |
Add
customized questions
to buildout
existing survey
areas of interest
or conduct follow-up
surveys for
further exploration
of key topics
of interest. |