Target Tester usability testing of website design with defined target customers

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What is it?
In-depth usability testing of website design with defined target customers and select processes such as comparative shopping, product selection, and online purchasing to create valuable insights and actionable recommendations for website development.

How does it work?

	One-on-one in person interviews of target customers as they perform tasks on your website.
	Typically consists of testing in multiple cities based on target markets and research objectives with four to six usability sessions in each city.
	Uses The Elliott Group’s portable usability lab that captures all screen activity as well as video of test participant for more informative realtime and post-session viewing.
	Optionally may include use of Segmentation Checker™ to illuminate and surface market segmentation opportunities among your online customers.

Who does it help?

Executives, managers and developers responsible for evaluating and improving e-Services.

What can you accomplish with Target Tester™?
You can:

	Understand why your customers:
	Leave your website or abandon their shopping cart.
	Make costly calls to customer service.
	Find value or don’t find value in your website’s content and functionality.

	Optimize Website Performance
	Establish a seamless customer experience that builds an e-service relationship.
	Avoid design mistakes that alienate shoppers and erode customer relationships.
	Improve problem areas or underperforming site features.

	Increase Revenues
	Boost conversion rates.
	Increase average purchase/order size.

	Cut Costs
	Reduce costly customer service call center volume.
	Efficiently spend development resources by identifying and prioritizing issues.

	Act Quickly
	Build team consensus & momentum as members witness customer issues live and in-person.
	Swiftly turn test results into development team recommendations through the easy to read issues & solutions format of our EZ Points Developer Report™.

	Act Confidently
	Independently evaluate your website using actual customers
	Pre-test new features and content.
	Leverage our 20 years of experience and expertise with information users and interfaces.

What do you get from Target Tester™?

	9-12 test sessions to evaluate key customer segments across online processes & site tasks.
	An EZ Points Developer Report™, Executive Summary and Detailed Findings that identify critical issues and provide specific solutions for interface improvements as well as directives for future development based on in-depth insights of customer behavior.
	Video files of the test sessions for post testing review and ongoing team learning.

	Test your site with real customers. Contact us today at info@theelliottgroup.com