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“Read
Our Article About The Internet
Language As Featured In  ” |
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What
is it?
The
Elliott Group’s Segmentation
Checker™ service combines
Infographic™, demographic
and product usage profiles
of your online customer
to create a customer segmentation
that moves beyond traditional
marketing segmentation to
uncover new opportunities
and provide direction for
e-service development. |
| How
does it work? |
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Combines
existing demographic
and product-centric
customer identifiers
with those related
to information
usage and online
behaviors. |
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Includes
a licensed proprietary
survey and indexing
tool to define
customer information
use and decision-making
behavior. |
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Online
behavior profile
includes parameters
such as purchase
behavior, electronic
service use,
stage of online
development,
online transaction
attitudes and
opinion making
role. |
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Traditional
customer profile
parameters include
: current and
intended product
use, product
diffusion curve
position, satisfaction
and attitudes
towards company
and brand. |
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| Who
does it help? |
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Executives,
managers and
developers responsible
for evaluating
and improving
e-Services.
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Product,
brand and marketing
managers as
well as third-party
agencies selling
products or
services online. |
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New
product and
service developers. |
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What
can you accomplish with
Segmentation Checker™?
You
can: |
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Acquire
a more in-depth
understanding
of your customer
and market |
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Discover
another level
of customer
segmentation
to inform marketing
decisions. |
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More
fully define
your customers’
needs. |
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Independently
verify or identify
customer segmentation
through an unbiased
and quantifiable
analysis of
your customer
base. |
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Drive
e-service improvements
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Provide
direction for
website design
changes. |
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Generate
ideas for new
online features
and tools to
meet specific
segment needs. |
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Guide
long-term development
of your e-service
. |
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Build
competitive
advantage |
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Discover
new market opportunities
that address
the new customer
segmentation. |
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Anticipate
online customer
behavior while
your competitors
just react to
it. |
| WHAT
DO YOU GET FROM
SEGMENTATION
CHECKER™ |
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In-depth
profile
of
one
or
more
of
your
customer
segments |
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Detailed
analysis
comparing
your
existing
marketing
segmentation
to
the
online
customer
segmentation. |
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Design
directives
for
your
e-service
for
each
of
the
customer
segments
profiled. |
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Insights
and
recommendations
for
new
online
features
and
tools
and
future
e-service
development. |
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For
valuable
insights
into
your
online
customers
contact
us
today
at
info@theelliottgroup.com |
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