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Our
Approach to Projects
There are many innovative
and creative ways to approach
a project in order to develop
an effective solution. Regardless
of the approach, The Elliott
Group has the expertise
to help you design and implement
the project strategy that
best meets your objectives
and resources, and the performance
standards to ensure the
highest quality results.
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Comprehensive
communication
with the client
from start to
finish to maximize
integration
with their business
processes. |
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Thorough
discussion of
assumptions,
goals &
objectives to
inform independent
situation and
project assessment. |
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Creative
and effective
reporting to
efficiently
assimilate results
into the decision-making
process including
our EZ Points
Developer Report™. |
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Rigorous
recruiting and
careful event
scheduling to
increase participation
and maximize
data capture. |
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Thorough
project management
to maintain
the highest
quality standards. |
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Objective-based
project blueprint
to maintain
focus on client
goals. |
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Innovative
target profiling
& segmentation
to surface market
insights. |
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Extensive
interview and
script guide
drafting to
triangulate
data and translate
project goals
into tactical
directions. |
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Focused
and structured
interviewing
to enhance target
exploration
and elicit participant
responses that
are relevant
to project goals
and solutions. |
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Comprehensive
information
capture and
analysis to
produce thorough
and actionable
recommendations
and solutions. |
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Target
customer selection
and verification
based on a unique
psychological
system. |
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Brings
your market
segmentation
to another level
based on target
customer information
usage and instinctual
approach to
problem solving.
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More
details... |
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Clearly
define objectives
& sub-objectives
in order to: |
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Provide
overall blueprint
for your research
project moving
forward. |
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Help
the client and
provider to
avoid project
“scope
creep”
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Define
the topical
framework for
your guide,
major findings
outline &
executive summary. |
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Question
your assumptions
to surface limitations,
check for feasibility
and facilitate
the development
of insightful
segmentation. |
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Testing
technology requires
better audio
& video
capture and
Internet connectivity. |
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Shape
of table &
chair comfort
can impact video
capture and
participation
levels. |
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Site
location, local
traffic patterns
& poor building
signage can
impact participation.
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Never
underestimate
the importance
of quality recruits
- the ultimate
source of your
data. |
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Research
general trends
to inform screening
criteria, especially
for leading
edge targets.
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Recruit
several weeks
in advance to
avoid bias towards
late-planning
recruits (potentially
down-market),
or to more easily
get onto executives’
calendars. |
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Insure
quality through
in-house recruiting
or close monitoring
of third-party
callers. |
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Track
list accuracy
in early stages
to uncover problems
or incorrect
list criteria.
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Treat
participants
with humanity
and respect
to increase
participation.
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Remember
that the discussion
guide is not
a script but
a guide that
should: |
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Provide
a framework
for analysis
based upon objectives
and sub-objectives.
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Serve
as reporting
structure for
current, prior
and future research.
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Triangulate
data when surfacing
needs, having
users who confirm
realities by:
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Describe
needs &
problems.
Build their
ideal to express
a satisfied
need.
React to concept/prototype/features
to express satisfaction
of need by application.
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Differentiate
between a moderator
and an interviewer
who understands
the content
& target. |
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Not
just script
reading but
structured interviewing
with response
strategies,
probing &
listening. |
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Learn
to: listen,
allow silence
& read the
silence. |
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Anchor
a conceptual
and intangible
discussion with
a tangible reference. |
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Coach,
Advocate or
Interrogator
Role –
know when to
participate,
facilitate or
challenge. |
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The
type of objective
should inform
the analytical
approach: exploratory,
evaluative,
directional. |
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Use
discussion guide
as outline,
analytical framework
& test for
pre-research
assumptions.
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Examine
all the data
& avoid
creating bias
from premature
findings during
initial analysis. |
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Separate
insights from
factual findings. |
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Differentiate
between analysis
& reporting. |
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Explore
new report formats
to reach a particular
audience. |
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Avoid
researchese
& be sensitive
to your audience,
client culture
& conative
differences. |
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