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“Read
Our Article About The Internet
Language As Featured In  ” |
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The
cost to handle a customer
service phone inquiry typically
ranges from $5 to $75 per
call. One objective of many
websites is to handle customer
service inquiries otherwise
answered via phone. Another
objective is to migrate
phone-based sales to the
web. However, poor web design
can undermine both these
efforts and actually increase
customer service call volume.
The table below demonstrates
the monthly savings that
can be realized by reducing
the number of customer service
phone inquiries through
improved website design.
The table assumes that the
cost to handle a customer
service phone inquiry is
$50.
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